What we like

Cool to school with our medium backpack

Cool to school with our medium backpack

We are over the moon with the launch of the medium edition of The New Foldable Backpack next week. Having three school going kids ourselves we were looking for a...

Cool to school with our medium backpack

We are over the moon with the launch of the medium edition of The New Foldable Backpack next week. Having three school going kids ourselves we were looking for a...

Inside The New Shopping Bag – Yoske Nishiumi (Out To Lunch)

Inside The New Shopping Bag – Yoske Nishiumi (O...

From time to time we ask users of The New Shoppingbag about their life. For this edition we take you to Portugal. What you probably don’t know is that the...

Inside The New Shopping Bag – Yoske Nishiumi (O...

From time to time we ask users of The New Shoppingbag about their life. For this edition we take you to Portugal. What you probably don’t know is that the...

Scope: The New Shoppingbag through Japanese eyes

Scope: The New Shoppingbag through Japanese eyes

Surprisingly or not, our home away from home is Japan. Since early in our existence, The New Shoppingbag has been a shooting star in the land of the rising sun....

Scope: The New Shoppingbag through Japanese eyes

Surprisingly or not, our home away from home is Japan. Since early in our existence, The New Shoppingbag has been a shooting star in the land of the rising sun....

The warmth of 20th Century Women

The warmth of 20th Century Women

Earlier this year, we did a collaboration with the International Film Festival Rotterdam, releasing a special edition of The New Shoppingbag as part of the official festival merchandise. This was...

The warmth of 20th Century Women

Earlier this year, we did a collaboration with the International Film Festival Rotterdam, releasing a special edition of The New Shoppingbag as part of the official festival merchandise. This was...

Inside The New Shopping Bag – Bertjan Pot

Inside The New Shopping Bag – Bertjan Pot

From time to time we ask users of The New Shoppingbag about their life. In the 9th edition it’s our pleasure to go in depth with renowned Rotterdam designer Bertjan...

Inside The New Shopping Bag – Bertjan Pot

From time to time we ask users of The New Shoppingbag about their life. In the 9th edition it’s our pleasure to go in depth with renowned Rotterdam designer Bertjan...

SUSAN BIJL x Bertjan Pot: more colourful than ever

SUSAN BIJL x Bertjan Pot: more colourful than ever

We are very excited to let you know we have teamed up with Bertjan Pot for a special collection. The cooperation has resulted in 6 very colourful specials, which will...

SUSAN BIJL x Bertjan Pot: more colourful than ever

We are very excited to let you know we have teamed up with Bertjan Pot for a special collection. The cooperation has resulted in 6 very colourful specials, which will...

The melancholic appeal of Blonde Redhead

The melancholic appeal of Blonde Redhead

Music is a big deal for us. Those who’ve visited our flagship store in Rotterdam will have had their ears caressed by the tones of our favorite artists or internet...

The melancholic appeal of Blonde Redhead

Music is a big deal for us. Those who’ve visited our flagship store in Rotterdam will have had their ears caressed by the tones of our favorite artists or internet...

Our new Minerals collection pays tribute to nature’s powerful colours

Our new Minerals collection pays tribute to nat...

We are very excited to have launched our new collection ‘Minerals’ on February 17th. With the 8 new colours Rhodo, Agaat, Jade, Helio, Git, Calcite, Aqua and Tetra we offer...

Our new Minerals collection pays tribute to nat...

We are very excited to have launched our new collection ‘Minerals’ on February 17th. With the 8 new colours Rhodo, Agaat, Jade, Helio, Git, Calcite, Aqua and Tetra we offer...

Louis C.K., the funny phenomenon

Louis C.K., the funny phenomenon

From fatal nut allergies to soldiers lost in war to slavery… If there’s one thing almost all of us seem to agree on, it’s that these are dark times. And...

Louis C.K., the funny phenomenon

From fatal nut allergies to soldiers lost in war to slavery… If there’s one thing almost all of us seem to agree on, it’s that these are dark times. And...

Inside The New Shopping Bag – Janneke Staarink (IFFR)

Inside The New Shopping Bag – Janneke Staarink ...

From time to time we ask users of The New Shoppingbag about their life. In the 10th installment we go in depth with Janneke Staarink, Managing Director at the International...

Inside The New Shopping Bag – Janneke Staarink ...

From time to time we ask users of The New Shoppingbag about their life. In the 10th installment we go in depth with Janneke Staarink, Managing Director at the International...

Inside The New Shopping Bag – Experimental Jetset

Inside The New Shopping Bag – Experimental Jetset

From time to time we ask users of The New Shopping Bag about their life. In the 9th edition we go in depth with Amsterdam design studio Experimental Jetset, who...

Inside The New Shopping Bag – Experimental Jetset

From time to time we ask users of The New Shopping Bag about their life. In the 9th edition we go in depth with Amsterdam design studio Experimental Jetset, who...

Graanmarkt 13 and its extraordinary vegetable delight

Graanmarkt 13 and its extraordinary vegetable d...

One of the exciting parts of Susan Bijl is that we get to meet and work with inspiring initiatives all over the world. Graanmarkt 13 in Antwerp is one of...

Graanmarkt 13 and its extraordinary vegetable d...

One of the exciting parts of Susan Bijl is that we get to meet and work with inspiring initiatives all over the world. Graanmarkt 13 in Antwerp is one of...

Black & White: collections of bags and songs

Black & White: collections of bags and songs

Earlier this year we asked our followers on Instagram and Facebook about their ‘all time’ favorite SUSAN BIJL colour combination. We have been making our trademark bags for 16 years...

Black & White: collections of bags and songs

Earlier this year we asked our followers on Instagram and Facebook about their ‘all time’ favorite SUSAN BIJL colour combination. We have been making our trademark bags for 16 years...

Inside The New Shopping Bag – Senne and Jaas Roeper

Inside The New Shopping Bag – Senne and Jaas Ro...

From time to time we ask a more or lesser-known user of the New Shoppingbag about his or her life. In the 8th episode its two surfing brothers from Texel,...

Inside The New Shopping Bag – Senne and Jaas Ro...

From time to time we ask a more or lesser-known user of the New Shoppingbag about his or her life. In the 8th episode its two surfing brothers from Texel,...

Inside The New Shopping Bag – Lewis Ramos

Inside The New Shopping Bag – Lewis Ramos

From time to time we ask a more or lesser-known user of the New Shopping Bag about his or her life.In the 7th episode its talented skateboarder, local-with-Cape-Verdean-roots, frequent visitor...

Inside The New Shopping Bag – Lewis Ramos

From time to time we ask a more or lesser-known user of the New Shopping Bag about his or her life.In the 7th episode its talented skateboarder, local-with-Cape-Verdean-roots, frequent visitor...

We have a winner!

We have a winner!

This summer we did a design workshop with kids from our hometown Rotterdam. Today we decided who won the contest of best pattern design for The New Shoppingbag!

We have a winner!

This summer we did a design workshop with kids from our hometown Rotterdam. Today we decided who won the contest of best pattern design for The New Shoppingbag!

Remty Elenga: artist in the Susan Bijl Store

Remty Elenga: artist in the Susan Bijl Store

Remty Elenga (Los Angeles, 1987) is a versatile artist. Her work features sculptures, installations, photography and video and was exhibited on several art fairs, Showroom MAMA and at the Rotterdam...

Remty Elenga: artist in the Susan Bijl Store

Remty Elenga (Los Angeles, 1987) is a versatile artist. Her work features sculptures, installations, photography and video and was exhibited on several art fairs, Showroom MAMA and at the Rotterdam...

Inside The New Shopping Bag – Catarina Aimée Dahms aka Cata.Pirata

Inside The New Shopping Bag – Catarina Aimée Da...

Each month we ask a known user of The New Shopping Bag about their experiences with the bag and with some aspects of life in general. In the 6th episode:...

Inside The New Shopping Bag – Catarina Aimée Da...

Each month we ask a known user of The New Shopping Bag about their experiences with the bag and with some aspects of life in general. In the 6th episode:...

Rock, a hairy history

Rock, a hairy history

Isn’t hairstyle the color of rock music? The visual tone by which we can instantly and instinctively identify a group’s musical identity or genre? Often even a characteristic asset of...

Rock, a hairy history

Isn’t hairstyle the color of rock music? The visual tone by which we can instantly and instinctively identify a group’s musical identity or genre? Often even a characteristic asset of...

We’re open!

We’re open!

It has been quite the changeful and exciting year for us at SUSAN BIJL. First we presented a new collection of The New Shoppingbag, named Horizons. We’ve talked about that...

We’re open!

It has been quite the changeful and exciting year for us at SUSAN BIJL. First we presented a new collection of The New Shoppingbag, named Horizons. We’ve talked about that...

The unbearable brightness of colour

The unbearable brightness of colour

Marcus Rothkowitz was a painter, born in Russia whom eventually moved to New York City. Just like so many of his (Jewish) peers did for obvious reasons. He went on...

The unbearable brightness of colour

Marcus Rothkowitz was a painter, born in Russia whom eventually moved to New York City. Just like so many of his (Jewish) peers did for obvious reasons. He went on...

Inside The New Shopping Bag – Yannick de Jager

Inside The New Shopping Bag – Yannick de Jager

From time to time we ask a more or lesser-known user of the New Shopping Bag about his or her life. This time: Dutch professional surfer Yannick de Jager.Yannick, describe...

Inside The New Shopping Bag – Yannick de Jager

From time to time we ask a more or lesser-known user of the New Shopping Bag about his or her life. This time: Dutch professional surfer Yannick de Jager.Yannick, describe...

Behind the logo of Susan Bijl – Pieter Vos from 75B

Behind the logo of Susan Bijl – Pieter Vos from...

Along with our new collection Horizons Susan Bijl also presents a new company logo. Previous logos were designed by artist duo De Humobisten and design company Studio Beige, both based...

Behind the logo of Susan Bijl – Pieter Vos from...

Along with our new collection Horizons Susan Bijl also presents a new company logo. Previous logos were designed by artist duo De Humobisten and design company Studio Beige, both based...

The amusing environmentalist

The amusing environmentalist

In Europe, not many people are acquainted with the work of Carl Hiaasen, writer in Florida. From the early eighties, Hiaasen has worked on a remarkable body of work. His...

The amusing environmentalist

In Europe, not many people are acquainted with the work of Carl Hiaasen, writer in Florida. From the early eighties, Hiaasen has worked on a remarkable body of work. His...

Inside The New Shopping Bag – Bas Kosters

Inside The New Shopping Bag – Bas Kosters

Every now and then we ask a ‘known’ user of The New Shoppingbag about their life and experiences. In this episode: Amsterdam based fashion icon Bas Kosters.

Inside The New Shopping Bag – Bas Kosters

Every now and then we ask a ‘known’ user of The New Shoppingbag about their life and experiences. In this episode: Amsterdam based fashion icon Bas Kosters.

Inside The New Shopping Bag – Wendela van Dijk

Inside The New Shopping Bag – Wendela van Dijk

Each month we ask a known user of The New Shoppingbag about their experiences with the bag and with some aspects of life in general. In this episode it’s Wendela...

Inside The New Shopping Bag – Wendela van Dijk

Each month we ask a known user of The New Shoppingbag about their experiences with the bag and with some aspects of life in general. In this episode it’s Wendela...

Horizons and colours

Horizons and colours

This spring Susan Bijl brings you a brand new collection of The New Shoppingbag. It was named Horizons and offers you a total of 24 new colour combinations to brighten...

Horizons and colours

This spring Susan Bijl brings you a brand new collection of The New Shoppingbag. It was named Horizons and offers you a total of 24 new colour combinations to brighten...

We all love Wes

We all love Wes

Isn’t Wes Anderson probably everyone’s favourite filmmaker? His great, unique imagination at least applies to a large chunk of the contemporary cinema crowd. De Texan filmmaker, now in his forties,...

We all love Wes

Isn’t Wes Anderson probably everyone’s favourite filmmaker? His great, unique imagination at least applies to a large chunk of the contemporary cinema crowd. De Texan filmmaker, now in his forties,...

Inside The New Shopping Bag – Mary Hessing

Inside The New Shopping Bag – Mary Hessing

Each month we ask a known user of The New Shopping Bag about their experiences with the bag and with some aspects of life in general. In the second episode:...

Inside The New Shopping Bag – Mary Hessing

Each month we ask a known user of The New Shopping Bag about their experiences with the bag and with some aspects of life in general. In the second episode:...

The craft of comedy

The craft of comedy

Everybody knows Jerry Seinfeld. Together with Larry David he brought us Seinfeld. Almost 25 years after it first aired, it’s still innovative and deadly funny. A show about nothing? Try...

The craft of comedy

Everybody knows Jerry Seinfeld. Together with Larry David he brought us Seinfeld. Almost 25 years after it first aired, it’s still innovative and deadly funny. A show about nothing? Try...

The sour taste of health

The sour taste of health

Taking food seriously is the fastest course to a vast and healthy diet. Minimizing your intake of sugars, fat and all kinds of artificial additives will give you a good...

The sour taste of health

Taking food seriously is the fastest course to a vast and healthy diet. Minimizing your intake of sugars, fat and all kinds of artificial additives will give you a good...

Linda Perhacs, the reappearing of a dental hygienist

Linda Perhacs, the reappearing of a dental hygi...

They sometimes say: ‘the greatest trick the Devil ever pulled, was convincing the world he didn’t exist’. Well, that might be true, but there is one trick even more impressive:...

Linda Perhacs, the reappearing of a dental hygi...

They sometimes say: ‘the greatest trick the Devil ever pulled, was convincing the world he didn’t exist’. Well, that might be true, but there is one trick even more impressive:...