What we like

Recollection is here to stay – a collection with colourful classics

Recollection is here to stay – a collection wit...

Save the date: Friday, November 20, we will expand ‘Recollection’, a collection with new colourful classics that are here to stay! Just like our ‘Forever’ collection, we will continue ‘Recollection’...

Recollection is here to stay – a collection wit...

Save the date: Friday, November 20, we will expand ‘Recollection’, a collection with new colourful classics that are here to stay! Just like our ‘Forever’ collection, we will continue ‘Recollection’...

The Recollection Archives – 2018: Regeneration

The Recollection Archives – 2018: Regeneration

Our 2020 collection ‘Recollection’ is a celebration of 20 years of reducing waste in a colourful way: 20 years of SUSAN BIJL. We are looking back at milestones that mark...

The Recollection Archives – 2018: Regeneration

Our 2020 collection ‘Recollection’ is a celebration of 20 years of reducing waste in a colourful way: 20 years of SUSAN BIJL. We are looking back at milestones that mark...

The Recollection Archives – 2017: Repair

The Recollection Archives – 2017: Repair

Our 2020 collection ‘Recollection’ is a celebration of 20 years of reducing waste in a colourful way: 20 years of SUSAN BIJL. We are looking back at milestones that mark...

The Recollection Archives – 2017: Repair

Our 2020 collection ‘Recollection’ is a celebration of 20 years of reducing waste in a colourful way: 20 years of SUSAN BIJL. We are looking back at milestones that mark...

The Recollection Archives – 2015: Reshape

The Recollection Archives – 2015: Reshape

Our 2020 collection ‘Recollection’ is a celebration of 20 years of reducing waste in a colourful way: 20 years of SUSAN BIJL. We are looking back at milestones that mark...

The Recollection Archives – 2015: Reshape

Our 2020 collection ‘Recollection’ is a celebration of 20 years of reducing waste in a colourful way: 20 years of SUSAN BIJL. We are looking back at milestones that mark...

The Recollection Archives – 2014: Redistribute

The Recollection Archives – 2014: Redistribute

Our collection ‘Recollection’ is a celebration of 20 years of reducing waste in a colourful way: 20 years of SUSAN BIJL. We are looking back at milestones that mark important...

The Recollection Archives – 2014: Redistribute

Our collection ‘Recollection’ is a celebration of 20 years of reducing waste in a colourful way: 20 years of SUSAN BIJL. We are looking back at milestones that mark important...

The Recollection Archives – 2012: Rethink

The Recollection Archives – 2012: Rethink

Our collection ‘Recollection’ is a celebration of 20 years of reducing waste in a colourful way: 20 years of SUSAN BIJL. This year we are be looking back at milestones...

The Recollection Archives – 2012: Rethink

Our collection ‘Recollection’ is a celebration of 20 years of reducing waste in a colourful way: 20 years of SUSAN BIJL. This year we are be looking back at milestones...

NEW store: SUSAN BIJL store and office

NEW store: SUSAN BIJL store and office

This summer we quietly opened up our second official store in Rotterdam. In this store, we expanded the collection with items by interior and product designers. A place to shop...

NEW store: SUSAN BIJL store and office

This summer we quietly opened up our second official store in Rotterdam. In this store, we expanded the collection with items by interior and product designers. A place to shop...

The Recollection Archives – 2008: Reorganize

The Recollection Archives – 2008: Reorganize

Our new collection ‘Recollection’ is a celebration of 20 years of reducing waste in a colourful way: 20 years of SUSAN BIJL. In the months to come, we’ll be looking...

The Recollection Archives – 2008: Reorganize

Our new collection ‘Recollection’ is a celebration of 20 years of reducing waste in a colourful way: 20 years of SUSAN BIJL. In the months to come, we’ll be looking...

The Mirror Shopping Bag with Depot Boijmans van Beuningen

The Mirror Shopping Bag with Depot Boijmans van...

Just around the corner from our flagship store, a monumental building takes form. The reflection from more than a thousand mirrors catches our attention whenever we walk past the construction...

The Mirror Shopping Bag with Depot Boijmans van...

Just around the corner from our flagship store, a monumental building takes form. The reflection from more than a thousand mirrors catches our attention whenever we walk past the construction...

More colourful than ever: the new SUSAN BIJL x Bertjan Pot

More colourful than ever: the new SUSAN BIJL x ...

Three years after our first collaboration, we’ve teamed up again with Bertjan Pot. The result is a collection that is even more colourful than the 2 we did together before....

More colourful than ever: the new SUSAN BIJL x ...

Three years after our first collaboration, we’ve teamed up again with Bertjan Pot. The result is a collection that is even more colourful than the 2 we did together before....

About Endlessness: Sad and sweet

About Endlessness: Sad and sweet

One of the things we probably missed most during the lock-down was going to the movies. In our fast-paced city life, it’s nice to sit in the dark with a...

About Endlessness: Sad and sweet

One of the things we probably missed most during the lock-down was going to the movies. In our fast-paced city life, it’s nice to sit in the dark with a...

Inside The New Shopping Bag – Elisa Maccario

Inside The New Shopping Bag – Elisa Maccario

From time to time we ask users of The New Shopping Bag about their life. The corona crisis makes for unprecedented times. Therefore we are asking some of our partners...

Inside The New Shopping Bag – Elisa Maccario

From time to time we ask users of The New Shopping Bag about their life. The corona crisis makes for unprecedented times. Therefore we are asking some of our partners...

White Homework

White Homework

We want to take our responsibility in educating ourselves and our followers about anti-racism. We are white, and we know many of our followers are too. Although we believe very...

White Homework

We want to take our responsibility in educating ourselves and our followers about anti-racism. We are white, and we know many of our followers are too. Although we believe very...

The Recollection Archives – 2006: Revolution

The Recollection Archives – 2006: Revolution

Our new collection ‘Recollection’ is a celebration of 20 years of reducing waste in a colourful way: 20 years of SUSAN BIJL. In a series of blogs, we’re looking back...

The Recollection Archives – 2006: Revolution

Our new collection ‘Recollection’ is a celebration of 20 years of reducing waste in a colourful way: 20 years of SUSAN BIJL. In a series of blogs, we’re looking back...

Dutch tv shows that we enjoy

Dutch tv shows that we enjoy

As the dust settles of the first wave of COVID-19, societies slowly crawl back out of quarantine. However, for the time to come, we will probably spend more time at...

Dutch tv shows that we enjoy

As the dust settles of the first wave of COVID-19, societies slowly crawl back out of quarantine. However, for the time to come, we will probably spend more time at...

Inside The New Shopping Bag – Janice and Mengko Hsieh

Inside The New Shopping Bag – Janice and Mengko...

From time to time, we ask users of The New Shopping Bag about their life. The corona crisis makes for unprecedented times. Therefore we are asking some of our partners...

Inside The New Shopping Bag – Janice and Mengko...

From time to time, we ask users of The New Shopping Bag about their life. The corona crisis makes for unprecedented times. Therefore we are asking some of our partners...

The 700+ SUSAN BIJL colouring pages you sent us (and the winners)

The 700+ SUSAN BIJL colouring pages you sent us...

In these dark days of staying at home during the COVID-19 crisis, we thought it would be fun to add some entertainment and colour to your lives by offering colouring...

The 700+ SUSAN BIJL colouring pages you sent us...

In these dark days of staying at home during the COVID-19 crisis, we thought it would be fun to add some entertainment and colour to your lives by offering colouring...

The Playlist archives

The Playlist archives

In an attempt to keep you all entertained on a creative level, we have asked a bunch of serious music lovers in our circle of new and old friends to...

The Playlist archives

In an attempt to keep you all entertained on a creative level, we have asked a bunch of serious music lovers in our circle of new and old friends to...

The Recollection Archives – 2005: Reconsider

The Recollection Archives – 2005: Reconsider

Our new collection ‘Recollection’ is a celebration of 20 years of reducing waste in a colourful way: 20 years of SUSAN BIJL. In the months to come, we’ll be looking...

The Recollection Archives – 2005: Reconsider

Our new collection ‘Recollection’ is a celebration of 20 years of reducing waste in a colourful way: 20 years of SUSAN BIJL. In the months to come, we’ll be looking...

The Recollection Archives – 2003: Reproduction

The Recollection Archives – 2003: Reproduction

Crafting the bags was taking up most of her daytime. To be honest, she didn’t have a very technical background in sewing and therefore spent many hours of frustration and...

The Recollection Archives – 2003: Reproduction

Crafting the bags was taking up most of her daytime. To be honest, she didn’t have a very technical background in sewing and therefore spent many hours of frustration and...

SUSAN BIJL’s tips for staying in

SUSAN BIJL’s tips for staying in

The corona crisis has hit us all hard, and our thoughts go out to those affected by the disease personally and to those that have to work double shifts to...

SUSAN BIJL’s tips for staying in

The corona crisis has hit us all hard, and our thoughts go out to those affected by the disease personally and to those that have to work double shifts to...

The lighthouse: the brilliance of simplicity

The lighthouse: the brilliance of simplicity

It seems to be high season in the cinemas. For months now there’s been a relentless stream of great movies that you’d better not miss. Joker, The Peanut Butter Falcon,...

The lighthouse: the brilliance of simplicity

It seems to be high season in the cinemas. For months now there’s been a relentless stream of great movies that you’d better not miss. Joker, The Peanut Butter Falcon,...

The Recollection archives – 2000: Reduction

The Recollection archives – 2000: Reduction

Our new collection ‘Recollection’ is a celebration of 20 years of reducing waste in a colourful way: 20 years of SUSAN BIJL. In the months to come, we’ll be looking...

The Recollection archives – 2000: Reduction

Our new collection ‘Recollection’ is a celebration of 20 years of reducing waste in a colourful way: 20 years of SUSAN BIJL. In the months to come, we’ll be looking...

Recollection: celebrating 20 years of SUSAN BIJL

Recollection: celebrating 20 years of SUSAN BIJL

2020 marks 20 years of SUSAN BIJL. Therefore our new collection ‘Recollection’ will offer you 24 of our favourite The New Shopping Bag colour combinations of those 2 decades, as...

Recollection: celebrating 20 years of SUSAN BIJL

2020 marks 20 years of SUSAN BIJL. Therefore our new collection ‘Recollection’ will offer you 24 of our favourite The New Shopping Bag colour combinations of those 2 decades, as...

Inside The New Shopping Bag – Shinji Moriyama

Inside The New Shopping Bag – Shinji Moriyama

From time to time we ask users of The New Shopping Bag about their life. This edition we got together with the super stylish Shinji Moriyama. Shinji lives in Tokyo,...

Inside The New Shopping Bag – Shinji Moriyama

From time to time we ask users of The New Shopping Bag about their life. This edition we got together with the super stylish Shinji Moriyama. Shinji lives in Tokyo,...

Lovage salad, a heroic Christmas appetizer

Lovage salad, a heroic Christmas appetizer

As the end of 2019 draws near, not only a year but an entire decade comes to an end. It’s been an amazing decade for SUSAN BIJL in which we’ve...

Lovage salad, a heroic Christmas appetizer

As the end of 2019 draws near, not only a year but an entire decade comes to an end. It’s been an amazing decade for SUSAN BIJL in which we’ve...

A Christmas for everybody

A Christmas for everybody

That most wonderful time of the year is upon us. A time of family and friends. A time of warmth during the cold. A time of peace during war. Unfortunately,...

A Christmas for everybody

That most wonderful time of the year is upon us. A time of family and friends. A time of warmth during the cold. A time of peace during war. Unfortunately,...

Inside The New Shopping Bag – Adrianus Kundert

Inside The New Shopping Bag – Adrianus Kundert

From time to time we ask users of The New Shopping Bag about their life. In light of our current art inspired collection ‘Untitled’, we’ve approached several people from the...

Inside The New Shopping Bag – Adrianus Kundert

From time to time we ask users of The New Shopping Bag about their life. In light of our current art inspired collection ‘Untitled’, we’ve approached several people from the...

The New Generation – Philip

The New Generation – Philip

In light of our new ‘Leftover’ collection, we’ve approached The New Generation to get their perspective on the environment, and what brings colour to their lives. For this edition, we...

The New Generation – Philip

In light of our new ‘Leftover’ collection, we’ve approached The New Generation to get their perspective on the environment, and what brings colour to their lives. For this edition, we...

The New Generation – Danja

The New Generation – Danja

In light of our new ‘Leftover’ collection, we’ve approached The New Generation to get their perspective on the environment, and what brings colour to their lives. For this edition, we...

The New Generation – Danja

In light of our new ‘Leftover’ collection, we’ve approached The New Generation to get their perspective on the environment, and what brings colour to their lives. For this edition, we...

The New Generation – Líon

The New Generation – Líon

In light of our new ‘Leftover’ collection, we’ve approached The New Generation to get their perspective on the environment, and what brings colour to their lives. For this edition, we...

The New Generation – Líon

In light of our new ‘Leftover’ collection, we’ve approached The New Generation to get their perspective on the environment, and what brings colour to their lives. For this edition, we...

The New Generation – Rinke

The New Generation – Rinke

In light of our new ‘Leftover’ collection, we’ve approached The New Generation to get their perspective on the environment, and what brings colour to their lives. For this edition, 15...

The New Generation – Rinke

In light of our new ‘Leftover’ collection, we’ve approached The New Generation to get their perspective on the environment, and what brings colour to their lives. For this edition, 15...