The Recollection Archives – 2018: Regeneration

Our 2020 collection ‘Recollection’ is a celebration of 20 years of reducing waste in a colourful way: 20 years of SUSAN BIJL. We are looking back at milestones that mark important events and developments during those years.

2018 marks the year of new designs. The New Backpack and The New Bum Bag became instant classics in the expanding SUSAN BIJL world.

Most customers might not know, but many of Susan’s designs have been laying around her studio before they end up in the collection — some even for years! They need time to ripen and prove themselves to be of necessity. Such a product is The New Raincoat, made of a soft but waterproof ripstop nylon. Just like all SUSAN BIJL products, the design looks uncomplicated at first sight but is rather sophisticated. Its made with a minimum of fabric wastage because of the pattern being almost one piece and using the full width of the original fabric and hardly any seams.

In 2018 we also celebrated Susan’s birth year with the collection 1975. With colour names such as Cleese, Volvo, Zappa, Floyd and Jaws, we drew inspiration from that specific 1970s generation. It also pinpointed the fact that Susan is in the centre of the generations embracing the brand: from stylish young teenagers to conscious and urbane 80-year-olds.

Photos by Jan Bijl
Left: ETNOMANIE in collaboration with Ellie Uytenbroek – model: Ebony.
Right: The New Backpack – model: Emre.
Side: The New Bum Bag – models: Lewis & Boris

Back to blog