New: The New 24/7 Bag

Brand new by SUSAN BIJL: The New 24/7 Bag. Just as you thought you didn’t need more bags, we thought otherwise. Something was missing in our range of items—a bag for work, the gym ánd weekends away. We wanted to make an upgrade from our backpack, a bag with the volume to bring more than just a laptop. And although the large shopping bag can hold enough to go almost anywhere, it is not always the most convenient solution. We needed a bag that is sturdy, waterproof, large and has a comfortable way to carry it.

The New 24/7 Bag is an overnight bag, and it’s incredibly spacious. It’s basically an extra-large version of our bum bag, but we updated it with its size: inside you find a secure laptop pocket and a large zip pocket. The back and the bottom are lined with a soft neoprene padding. It has an adjustable strap and a top handle. Just like all your favourite SUSAN BIJL items, this bag is made from high-quality Bluesign® certified and 100% recycled fabrics, made with a waterproof coating and waterproof zipper for high-end protection.

We will release The New 24/7 Bag for the first time in our new ‘Recollection’ colourways: Black, Pistachio, Electric Blue and Burgundy. A palette of bright but autumn-proof colourways. Perfect for the holiday season!

The New 24/7 Bag will be available from December 11th for €69,90.

A little belated from the rest of ‘Recollection’ (you know… covid-19 problems) we will also release The New Bum Bag (S/M) and The New Backpack in Burgundy this Friday. It is the 4th permanent colour in ‘Recollection’. Burgundy is a beautiful basic colour, similar to the notorious ‘Oak’, a colour you might remember from our very first bum bag release.

Practical info
Sales start Friday, December 11, 2020, at 10:00 am CET. We will sell the new collection online at and in both our stores in Rotterdam.

Instead of coming to our stores, we strongly suggest you place your order online and choose a pick-up in one of our stores. Please note you can collect orders on Saturday or Monday. Details about your pick-up will be provided in the order confirmation.

Of course, you are also more than welcome to visit our stores to check out The New 24/7 Bag in real life! We suggest you visit our Store & Office location. A store with a lot of space to shop at 1,5 meters distance. It is located on the Oostzeedijk in Kralingen and therefore no need to visit the city centre. We have a courtyard with a bonfire and a Christmas tree <3

Opening times both stores:
Friday, December 11: 10.00 – 18.00
Saturday, December 12: 10.00 – 17.00
Sunday, December 13: closed

Photography by Jan Bijl. Models left to right: Imro, Timo, Philip.

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