The Recollection Archives – 2014: Redistribute

Our collection ‘Recollection’ is a celebration of 20 years of reducing waste in a colourful way: 20 years of SUSAN BIJL. We are looking back at milestones that mark important events and developments during those years. We take you back to 2014.

In 2014 we opened our Rotterdam store. A big move!

After some years of contemplating about opening our store, we finally took the plunge and came across the Mauritsweg 45a where we could combine office, studio and store. 2014 also marks our ongoing collaboration with design studio 75B. They redesigned our identity and integrated our signature flash in the logo.

In the same year, we presented the collection Horizons. It was the first collection with an actual title and sort of thought out colour concept, with colour names such as Seaweed, Rock, Ocean, Miami, Coral, Sulphur, Sky and Shrimp. With the eight colours, Susan would create twenty-four different colour combinations. From that year on, each collection would carry eight base colours defined around a theme or concept.

Photos Horizons shopping bags: Bob Goedewaagen /SUSAN BIJL