The Recollection Archives – 2006: Revolution

Our new collection ‘Recollection’ is a celebration of 20 years of reducing waste in a colourful way: 20 years of SUSAN BIJL. In a series of blogs, we’re looking back at milestones that mark important events and developments during those years. In 2006 we became big in Japan.

Arigatou gozaimashita! What? That’s a way to say ‘thank you’ in Japanese for something that has happened to you in the past. Between 2004 and 2005, our bags slowly found their way to artist pop-up shops in Tokyo. With the help of Gas as Interface SUSAN BIJL was introduced to young creatives and people who believe in sustainability around Japan. The New Shopping Bag appeared in thousands of fashion and lifestyle magazines and even on National Television.

Susan started to make special colour combinations for the Japanese market. The Japanese fell in love with the simple but sophisticated style of the colourful and sustainable Shopping Bags. In 2007 over 1.000 stores in Japan were selling Susan’s original design.

Photo of girl with dog: Gas as Interface