The Recollection archives – 2000: Reduction

Our new collection ‘Recollection’ is a celebration of 20 years of reducing waste in a colourful way: 20 years of SUSAN BIJL. In the months to come, we’ll be looking back at milestones that mark important events and developments during those years. We start at the beginning.

Born a true minimalist, Susan is always looking to make her world more efficient. Getting rid of useless stuff around the house played a significant role in her life as a kid and still does in present-day life. Combined with a good sense of form and colour, this led to the idea of a bag that would make all plastic bags irrelevant.

In the local kite store, she discovered the advantages of ripstop nylon. Strong yet thin, lightweight and an almost paper hand feel and available in many surprising colours. Taking the classic shape of the plastic bag as a starting point, she shaped her design and made it even more functional by making the side creases deeper, adding volume. Finally, she added a diagonal stripe, ‘The Flash’ to be able to add a contrasting colour to her design.

The New Shopping Bag was born.

Photo top: Kaboul Vermijs
Photo left: Vincent van Duin