• Three children standing on a city sidewalk in front of a brick building, each holding a navy blue tote bag. The children are wearing casual summer outfits including striped tank tops, denim shorts, and colorful sneakers.

Over de collectie

Meer dan tien jaar na de lancering krijgt de Forever!-collectie een subtiele make-over. We lanceren nieuwe kleurcombinaties van drie vertrouwde ontwerpen: de Shopping Bag, Pouch en Backpack, voor het eerst aangevuld met The New 24/7 Bag, in zeven vertrouwde kleuren: Almond, Agaat, Black, Clay, Cloud, Go en Tornado.

Lees meer
A family of five poses together on a wooden deck in front of a modern house. The group is dressed in casual summer clothing, and several of them are holding dark blue designer handbags.

Forever! Family

Een collectie houdt, net als een familie, meerdere generaties samen. Onze tassen en regenkleding bewegen tussen beide: aan de ene kant van de straat loopt een zevenjarige 's ochtends over straat met onze Backpack, op weg naar school. Aan de overkant zien we een vrouw van tachtig met een Shopping Bag aan haar arm, op weg naar de bakker. Niet zelden is het dezelfde familie — grootmoeder en kleinzoon, die hetzelfde design dragen.

Zo'n compliment nemen we niet voor lief.

A man wearing a blue denim shirt and black pants stands in front of a blue tiled building, holding a large beige and gray shoulder bag.

Lookbook

  • A woman with short curly dark hair stands against a white wall wearing a navy and slate blue color-blocked backpack, a beige ribbed long-sleeve top, and a black skirt, while holding a blue notebook.
  • A model stands against a light gray studio wall wearing a cropped tan jacket with brown collar and sleeve trim, a white striped shirt, black pants, and carrying a beige and gray bag.
  • A model wearing a bright blue hooded windbreaker jacket and dark navy shorts, carrying a beige and gray geometric shoulder bag, set against a plain white studio background.
  • A model wearing an olive green utility jacket, gray knit sweater, black pants, and a blue-gray bucket hat, carrying a black and white diagonal-striped shoulder bag across their chest in a studio setting.
  • A model wearing a black blazer, brown corduroy trousers, and a brown scarf, carrying a beige and navy blue diagonal-striped crossbody bag against a plain white wall.

Collectie overzicht

The New Shopping Bag

  • A reusable plastic shopping bag with a color-blocked design, featuring a beige textured upper and lower section divided by a diagonal navy blue panel, shown against a light gray background.
  • A black reusable plastic bag with a wide diagonal white stripe across the front, photographed flat against a light gray background.

The New Pouch

  • A small zippered pouch with a diagonal color-block design in beige and slate blue, shown against a light gray background.

The New Bum Bag

  • A black and off-white diagonal-striped crossbody bag with a long black shoulder strap, shown against a light gray background.

The New 24/7 Bag

The New Backpack

The New Strap Slim & Wide

De complete collectie is beschikbaar vanaf vrijdag 25 september 10:00 CET, online, in onze winkels en bij geselecteerde retailers.

  • Families

    Photography and campaign by Jan Bijl & Ellie Uyttenbroek
    Production by Pia Canales

    Asabina family
    Troy, Shardon, Hesdy


    Wu family
    Pete, Chun, Tong


    Ramezani family
    Ayat, Azadeh, Madison


    Nauta family
    Catrien, Lou, Mies, Dora, Matja

  • Lookbook

    Photography by Jan Bijl
    Styling by Lidewij Merckx

    Models
    Emma Lombardo
    Wouter Snip
    Manous Nelemans
    Laura Beuger
    Enzo Paalman
    Jule Wolf