What we like
SUSAN BIJL X Paul Smith - edition two
The complete collection is now exclusively available in selected Paul Smith stores and online.
SUSAN BIJL X Paul Smith - edition two
The complete collection is now exclusively available in selected Paul Smith stores and online.
Coming soon: extended rainwear
Starting October 30th, we offer a new range of apparel that will protect you from the rain, featuring pants, an anorak and The New Raincoat renewed.
Coming soon: extended rainwear
Starting October 30th, we offer a new range of apparel that will protect you from the rain, featuring pants, an anorak and The New Raincoat renewed.
New collection: Form 25
Form 25 presents an entirely new expression, where the Flash remains deliberately hidden—available September 25th.
New collection: Form 25
Form 25 presents an entirely new expression, where the Flash remains deliberately hidden—available September 25th.
SUSAN BIJL X nijntje
We got the opportunity to create a very special edition of The New Shopping Bag, featuring the iconic nijntje by Dick Bruna. This is a Japan-exclusive item.
SUSAN BIJL X nijntje
We got the opportunity to create a very special edition of The New Shopping Bag, featuring the iconic nijntje by Dick Bruna. This is a Japan-exclusive item.
We’re returning to Daikanyama Tsutaya bookstore!
Join us at Tsutaya Daikanyama from July 23rd for a 10-day pop-up celebrating our anniversary book and a special signing event with Susan Bijl.
We’re returning to Daikanyama Tsutaya bookstore!
Join us at Tsutaya Daikanyama from July 23rd for a 10-day pop-up celebrating our anniversary book and a special signing event with Susan Bijl.
The New Stash Bag in Black & Black!
We’ve added The New Stash Bag to Black & Black, our most-loved and least colourful collection to date.
The New Stash Bag in Black & Black!
We’ve added The New Stash Bag to Black & Black, our most-loved and least colourful collection to date.
The Making of Our Gradient Wrapping Paper
The story behind our beloved wrapping paper, made by Pieter from 75B.
The Making of Our Gradient Wrapping Paper
The story behind our beloved wrapping paper, made by Pieter from 75B.
SUSAN BIJL X 75B: partners in colour, light, an...
We’re bringing our beloved wrapping paper to life, through our bags! Available online and in-stores on May 23rd.
SUSAN BIJL X 75B: partners in colour, light, an...
We’re bringing our beloved wrapping paper to life, through our bags! Available online and in-stores on May 23rd.
Exhibition All The Parts by Scheltens & Abbenes
30 May - 20 June at Nieuwe Instituut. We invited still-life photography duo Scheltens & Abbenes to reveal the careful thought behind our designs – by taking them apart.
Exhibition All The Parts by Scheltens & Abbenes
30 May - 20 June at Nieuwe Instituut. We invited still-life photography duo Scheltens & Abbenes to reveal the careful thought behind our designs – by taking them apart.
Expo 2025 Osaka Kansai
SUSAN BIJL is proud to participate in the Dutch pavilion shop at the Expo 2025 Osaka Kansai Japan, held from 13 April till 13 October 2025.
Expo 2025 Osaka Kansai
SUSAN BIJL is proud to participate in the Dutch pavilion shop at the Expo 2025 Osaka Kansai Japan, held from 13 April till 13 October 2025.
Book presentation Inside The New Shopping Bag
We are hosting a special evening at Nieuwe Instituut to celebrate the launch of Inside The New Shopping Bag, our 25th-anniversary book, on Thursday May 29th 2025.
Book presentation Inside The New Shopping Bag
We are hosting a special evening at Nieuwe Instituut to celebrate the launch of Inside The New Shopping Bag, our 25th-anniversary book, on Thursday May 29th 2025.
FLASH! New collection coming up.
An explosion of new colour combinations, celebrating our 25th anniversary!
FLASH! New collection coming up.
An explosion of new colour combinations, celebrating our 25th anniversary!
SUSAN BIJL for IFFR: A Celebration of Film and ...
For the third time, SUSAN BIJL and the International Film Festival Rotterdam (IFFR) have joined forces, combining two Rotterdam icons of into a striking collaboration. The result is a limited-edition...
SUSAN BIJL for IFFR: A Celebration of Film and ...
For the third time, SUSAN BIJL and the International Film Festival Rotterdam (IFFR) have joined forces, combining two Rotterdam icons of into a striking collaboration. The result is a limited-edition...
We've joined 1% for the Planet.
When you purchase from us, we donate 1% of each sale to environmental nonprofits.
We've joined 1% for the Planet.
When you purchase from us, we donate 1% of each sale to environmental nonprofits.
SUSAN BIJL for Het Depot van Museum Boijmans Va...
The return of the ‘Mirror bag’: exclusively at Depot Boijmans Van Beuningen.
SUSAN BIJL for Het Depot van Museum Boijmans Va...
The return of the ‘Mirror bag’: exclusively at Depot Boijmans Van Beuningen.
SUSAN BIJL X Paul Smith
An exclusive collaboration between Paul Smith and SUSAN BIJL, featuring The New Shopping Bag.
SUSAN BIJL X Paul Smith
An exclusive collaboration between Paul Smith and SUSAN BIJL, featuring The New Shopping Bag.
SUSAN BIJL & Funkie House invite: Iwan Smit & L...
SUSAN BIJL celebrates Funkie House's 35th anniversary! On Saturday, August 31st, from 12 - 17 at Funkie House.
SUSAN BIJL & Funkie House invite: Iwan Smit & L...
SUSAN BIJL celebrates Funkie House's 35th anniversary! On Saturday, August 31st, from 12 - 17 at Funkie House.
Beyond ‘Made in China’
Visiting the factories is more than just checking on production; it’s about building relationships and working together.
Beyond ‘Made in China’
Visiting the factories is more than just checking on production; it’s about building relationships and working together.
40th anniversary Rotterdam Unlimited Zomercarnaval
In our summer campaign, we presented some of the wonderful participants of the Rotterdam Unlimited Summer Carnival, the ultimate celebration of summer in the city.
40th anniversary Rotterdam Unlimited Zomercarnaval
In our summer campaign, we presented some of the wonderful participants of the Rotterdam Unlimited Summer Carnival, the ultimate celebration of summer in the city.
Natural indigo by Buaisou
From Japan to Paris, via Rotterdam: witnessing the authentic process of creating Japanese indigo at this level is truly magical.
Natural indigo by Buaisou
From Japan to Paris, via Rotterdam: witnessing the authentic process of creating Japanese indigo at this level is truly magical.
In-store repair day!
On Saturday, June 22nd, you can instantly repair your shopping bag, pouch or foldable backpack in our flagship store!
In-store repair day!
On Saturday, June 22nd, you can instantly repair your shopping bag, pouch or foldable backpack in our flagship store!
Support Gaza
We are donating to Oxfam Novib to support critical needs in Gaza. If you want to donate or learn more about how you can help, please find below a list...
Support Gaza
We are donating to Oxfam Novib to support critical needs in Gaza. If you want to donate or learn more about how you can help, please find below a list...
Your purchase backs Jeugdfonds Sport & Cultuur!
Every December purchase at SUSAN BIJL supports a child in joining a sports or culture club next year. 20% of our revenue will be donated to the fund!
Your purchase backs Jeugdfonds Sport & Cultuur!
Every December purchase at SUSAN BIJL supports a child in joining a sports or culture club next year. 20% of our revenue will be donated to the fund!
SUSAN BIJL pop-up at style department_ Shibuya,...
Nov 10-23: our fourth SUSAN BIJL pop-up store in Japan this year!
SUSAN BIJL pop-up at style department_ Shibuya,...
Nov 10-23: our fourth SUSAN BIJL pop-up store in Japan this year!
Introducing SHIFT
Introducing the SHIFT collection and the latest addition, The New Tote Bag! Save the date: September 29th!
Introducing SHIFT
Introducing the SHIFT collection and the latest addition, The New Tote Bag! Save the date: September 29th!
10 years on the Mauritsweg!
Our flagship store is moving! With a heavy heart, we bid farewell to our Mauritsweg location, as it's time for a larger space and a fresh beginning. Starting from Monday,...
10 years on the Mauritsweg!
Our flagship store is moving! With a heavy heart, we bid farewell to our Mauritsweg location, as it's time for a larger space and a fresh beginning. Starting from Monday,...
Unveiling the Art of Instant Pickling
From the tangy and crisp cucumber slices to the delicate sweetness of pickled carrots and rhubarb! An inventive workshop has broadened our palate and inspired us to experiment with flavours even more!
Unveiling the Art of Instant Pickling
From the tangy and crisp cucumber slices to the delicate sweetness of pickled carrots and rhubarb! An inventive workshop has broadened our palate and inspired us to experiment with flavours even more!
Installation at AL Gallery, Tokyo
This June, we are happy to be in Tokyo at AL Gallery, a beautiful space in Ebisu near Naka-Meguro station, where we have designed a special installation-style exhibition of our products. 6/15...
Installation at AL Gallery, Tokyo
This June, we are happy to be in Tokyo at AL Gallery, a beautiful space in Ebisu near Naka-Meguro station, where we have designed a special installation-style exhibition of our products. 6/15...
スーザン·ベル pop-up at Hiroppa!
SUSAN BIJL in Japan! We open our second pop-up store in Hiroppa park at Hasami Town, located in the south of Japan, on the second biggest isle Kyushu.
スーザン·ベル pop-up at Hiroppa!
SUSAN BIJL in Japan! We open our second pop-up store in Hiroppa park at Hasami Town, located in the south of Japan, on the second biggest isle Kyushu.