Book
Book: Special Edition Collectors Set
Limited & hand-signed
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To mark the release of our book Inside The New Shopping Bag, we’ve created a rare collector’s set. A thoughtful composition of meaningful objects, available to only 150 people. What’s inside:
White & White Medium Shopping Bag
An exclusive hand-numbered anniversary edition of The New Shopping Bag MEDIUM, featuring our 25th-year logo and Susan's signature embroidered in the label.
The Book
Inside The New Shopping Bag tells the story of SUSAN BIJL through the voices of its inspiring community. Bursting with colour, it is a tribute to both the timelessness of the bag and the diverse people who carry it, from Rotterdam to Kyoto. Order the book by itself here.
Original Aquarel by Susan
A two-colour hand-painted piece by Susan Bijl. No copies, no prints—just the original.
Edition of 150.
Click here to buy the book separately.
The Book
The Book
• A conversation with Susan about 25 years of designing bags.
• A photo series by Scheltens & Abbenes, made for this book.
• (Almost) every shopping bag we’ve ever made, from 2000 to 2025.
• All our collaborations with artists and brands.
• A closer look at the impact of The New Shopping Bag, written by art historian Laurence Ostyn.
• Stories from everyone who works at SUSAN BIJL.
• The SUSAN BIJL vocabulary—a guide to the key elements of the brand.
• An index of every product we’ve ever made.
• Many campaign images by Jan Bijl.
• A look behind the scenes—our office, our factory, and the people making it all happen.
ISBN: 978-94-6208-915-0
Publisher: nai010 uitgevers
Publication date: May 2025
Language: English
298 x 220 x 23 mm
256 pages
Paperback cover
Design 75B
The New Shopping Bag
The New Shopping Bag
This product is made from waterproof, fluorine-free ripstop nylon with 100% recycled yarn, dyed under Bluesign® certification.
• Hand-numbered anniversary edition
• Edition of 150
• 25th year of SUSAN BIJL logo
• White & white
• Signed by Susan
• 70 Denier
• Lightweight
• Foldable
• 10,000 mm waterproof coating
• PFAS-free
• Carries > 20kg
• Medium: 27 x 55 x 14 cm / 10.6 x 21.6 x 7.1 inches
The best way to remove stains is to treat the stain by hand. We recommend Schoonmaakzeep by Werfzeep, which you can rub directly onto the stain and remove with a damp cloth.
The Aquarel
The Aquarel
• Hand-painted by Susan
• 14,8 x 21 cm (A5)
• 300 g/m²
Shipping & Returns
Shipping & Returns
We ship worldwide!
All orders placed on weekdays before 2 pm CET will be shipped on the same day. Please note that we do not ship on Saturdays, Sundays or holidays. Check rates here.
If you change your mind, it is possible to return the item(s) within 14 days after the purchase or delivery of your order. More on returns here.









