Book
Inside The New Shopping Bag
25 years of thoughtful design
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SUSAN BIJL’s The New Shopping Bag has been a street icon for 25 years. What began as a clever response to the plastic problem has evolved into a globally beloved design staple. The distinctive two-coloured bag – marked by the diagonal flash – originated in Rotterdam and has since become an international phenomenon.
Inside The New Shopping Bag tells the story of SUSAN BIJL through the voices of its inspiring community. Bursting with colour, it is a tribute to both the timelessness of the bag and the diverse people who carry it, from Rotterdam to Kyoto.
Featuring interviews with people who inspire us—Loes Luca, Kim Gordon, Bertjan Pot, Experimental Jetset, Mick Johan, Mette Hay, and many more.
A book about a bag, but mostly about everything around it.
Click here to buy our Special Edition Collectors Set.
Inside, you’ll find:
Inside, you’ll find:
• A conversation with Susan about 25 years of designing bags.
• A photo series by Scheltens & Abbenes, made for this book.
• (Almost) every shopping bag we’ve ever made, from 2000 to 2025.
• All our collaborations with artists and brands.
• A closer look at the impact of The New Shopping Bag, written by art historian Laurence Ostyn.
• Stories from everyone who works at SUSAN BIJL.
• The SUSAN BIJL vocabulary—a guide to the key elements of the brand.
• An index of every product we’ve ever made.
• Many campaign images by Jan Bijl.
• A look behind the scenes—our office, our factory, and the people making it all happen.
Specifications
Specifications
ISBN: 978-94-6208-915-0
Publisher: nai010 uitgevers
Publication date: May 2025
Language: English
298 x 220 x 23 mm
256 pages
Paperback cover
Design by 75B
Shipping & Returns
Shipping & Returns
We ship worldwide!
All orders placed on weekdays before 2 pm CET will be shipped on the same day. Please note that we do not ship on Saturdays, Sundays or holidays. Check rates here.
If you change your mind, it is possible to return the item(s) within 14 days after the purchase or delivery of your order. More on returns here.
