Partners in colour, light, and design.

For over a decade, 75B has shaped our visual identity, from the logo to our website to the vibrant wrapping paper used in our stores. In 2015, they created two iconic bag prints: Dots and Camo. Now, to celebrate 25 years of SUSAN BIJL, 75B returns with a special edition featuring a dazzling series of colour-shifting designs.

“Can I please have an extra one to frame?”


It's one of the most frequently asked questions in our stores. And no, it's not about our bags—not yet, anyway. The day someone frames a bag will be a milestone in itself.

They're asking about our wrapping paper. Designed by 75B, aka Pieter Vos & Rens Muis, responsible for our logo, packaging, wrapping paper, website, and all other graphics you can think of. As part of our 25th anniversary, we're thrilled to announce that we're teaming up with 75B for an exclusive collection that will bring our beloved wrapping paper to life. 

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