• A model stands against a light gray studio background wearing a white coat, white tights, and white pointed shoes, while carrying multiple brightly colored plastic bags in purple, light blue, dark blue, and teal. A matching blue bag is balanced on her head.

48 Colours

48 Colours is our first full collection in solid colours, in which the flash, normally a contrasting diagonal stripe, takes the same colour as the bag itself. Inspired by a tin of freshly sharpened coloured pencils, it flows from sunny yellows through warm reds and soft pinks to deep blues and fresh greens, putting colour itself at the centre.

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Preview the collection below
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Scheltens & Abbenes

We invited Scheltens & Abbenes to capture the collection in four images. We admire their ability to translate a product concept into a single abstract yet expressive composition. Having previously collaborated on our anniversary book and the ZER0 collection, we reunited for 48 Colours. They stacked bags and pouches into columns of colour, arranged like pencils in a tin.

Lookbook

  • A model wearing a beige studded jacket, cream flared pants, a white cap, yellow-tinted sunglasses, and a pink shoulder bag, standing against a plain white studio background.
  • A woman with long blonde hair wearing a white blazer and trousers, holding a bright neon yellow-green shoulder bag against a plain light gray studio background.

Collection overview

The New Shopping Bag

  • A bright red reusable plastic shopping bag with integrated shoulder straps, shown flat against a light gray background.
  • A reusable plastic shopping bag in a vibrant periwinkle blue color, laid flat against a light gray background.
  • A dark brown reusable plastic bag with a subtle grid texture, featuring integrated shoulder straps and diagonal stitched paneling, shown against a light gray background.
  • A dark brown reusable plastic shopping bag with a subtle grid texture, shown flat against a light gray background.
  • A light gray reusable plastic bag with a subtle grid pattern and diagonal stitched details, shown against a plain light gray background.

The New Pouch

The New Bum Bag

The New 24/7 Bag

The full collection will be available on Friday, October 23 at 10:00 CET. Online, at our stores and at select retailers.

Campaign images Scheltens & Abbenes

Lookbook Jan Bijl
Styling Lidewij Merckx
Production Pia Canales
Assistant Thijs Wolff