After 25 years of combining colours, we return to zero. A collection in shades of white, featuring every design we've made. ZER0: minimal colour and referring to the 00s, the year 2000 when Susan made her very first bag. In the ZER0 collection, we conclude 25 years of colour, and celebrate the blank canvas filled with possibility.
Shades of white
For ZER0 we chose a shade that reminds us of an empty sketch book page, representing a new beginning. It’s softer than pure white and more forgiving. The bags’ off-white tone, with greenish undertones, interacts beautifully with its surroundings. White, after all, contains all colours: a union of everything we have explored in 25 years of colour.
Collection triptych
This anniversary year comes to a close with the final collection in a series of three. We began this year with a collection celebrating the Flash: the upward stripe that adds a contrasting colour to our designs. Our signature lies in two-coloured bags; it's what you recognise us by on the streets.
For our autumn collection, Form 25, we explored new ways of working with colour, where The Flash no longer defined the division. The monochrome bag took centre stage, highlighting its contours, with the Flash visible only in its construction.
ZER0 takes the next step, removing (almost) all colour and contrast to reveal the frameworks beneath as perfectly captured in the campaign photos by Scheltens & Abbenes. All our core bag designs and rainwear are presented in this collection, closing this year with a symbolic fresh start: a clean slate, a blank canvas filled with possibility.
25 years of colour, united in zero.
The complete ZER0 collection will be available from Friday, November 21st at 10:00, online, in our stores, and at selected retailers.
