Join the collection party!
Friday, May 23rd, 16:00 - 20:00. Flagship store, Nieuwe Binnenweg 94. Drinks, music, food, celebrations and a whirlwind of gradient.
'Can I please have an extra one to frame?'
It's one of the most frequently asked questions in our stores. And no, it's not about our bags—not yet, anyway. The day someone frames a bag will be a milestone in itself. They're asking about our wrapping paper. Designed by 75B, aka Pieter Vos & Rens Muis, responsible for our logo, packaging, wrapping paper, website, and all other graphics you can think of.
As part of our 25th anniversary, we're thrilled to announce that we're teaming up with 75B for an exclusive collection that will bring our beloved wrapping paper to life.
'The partnership [between SUSAN BIJL and 75B] is close and personal. They share the same vision: precise and considered, yet playfully subversive. A sort of 'je m'en fous attitude' – except, secretly, they've worked through the night to get everything just right. — Laurence Ostyn*
Bluebird Days
The collection is made with meticulously curated colour gradients in both the flash and the body, creating a 'two-faced' bag of four base colours. Being precise, 75B ensured the digital printing process arrived at the exact PMS colour match, resulting in overwhelmingly bold colours. Every colour gradient is paired with a poetic name and story, like 'Floating Blossom' (looking closely at a blossom petal gently drifting on water) and 'Bluebird Days' (the sky is an endless cloudless blue).
75B designed two collections for us before, Camo and The Dots (2015, 2016). After 10 years and as many successful years of working together, we are excited to bring you something completely new.
'I clearly remember the first time I met Susan. We didn't talk, but we connected as if we already knew each other. It was in the hallway of the Rotterdam Art Academy, and I was happy to see someone I could relate to. I don't know how to explain this, but it felt like home and familiar.' — Pieter Vos, 75B*
This exclusive collection includes The New Shopping Bag, The New Pouch, The New Bum Bag, The New Protectable, and The New Trash Bag. All pieces are made from recycled and waterproof materials. Preview the collection here.
The SUSAN BIJL X 75B collection is available in-store and online from May 23rd at 10 am CET.
*Quotes taken from our book Inside The New Shopping Bag - SUSAN BIJL, designed by 75B and published by nai010. Available from May 30th.
