In honour of its 25th anniversary, we invited still-life photography duo Scheltens & Abbenes to reveal the thoughtfulness behind our designs—by taking them apart.
Over the years, the construction of our bag designs has been refined, often in ways that go unnoticed. Every piece of material is carefully considered, balancing durability, functionality and attention to detail. Patterns are designed to minimise fabric waste, while zippers, stitching, and reinforcements are placed with precision to ensure strength and longevity. What can appear simple on the surface is, in reality, a carefully engineered balance of form and function.
Known for their meticulous approach to photography, Scheltens & Abbenes’ work is defined by strong pictorial clarity. They experiment with converting spatial dimensions into flat surfaces and explore intensively photography’s potential for creating illusion. Instead of presenting objects as plain sellable products, they often manipulate and utilise them as building blocks for new compositions. The autonomous artistic quality of the photograph always has to prevail.
This photo series offers a rare glimpse into the complexity behind minimalistic design—where nothing is accidental, and every detail serves a purpose. It serves as a reminder that every aspect of a product, down to the last stitch, results from careful engineering—where form and function seamlessly come together.
