New Collection: PLAY

Out this Friday, February 25!

To play is to be free, creative and without competition. Play is our new annual collection and pays tribute to the one thing we all want after the umpteenth lockdown; TO PLAY!

Play collection

Play is our daydream in which we can do whatever we want: skip responsibilities and hang out all day. It is an ode to boredom, in which we become most creative. We pay tribute to games, sports and leisure activities that clear our heads—a reminder to create a break from our phone and computer screens to relax and recharge.

Our collection stories have become more and more conceptual these last few years. As a brand, we not only want to present you with new colours and items to buy, we also want to inspire you with a way of life. We communicate through colour, and these new colours are meant to inspire you.

 

 

New colours

This year's colours are sporty, fun and uplifting; they remind us of tennis balls, race tracks and freshly mowed football fields. Susan made combinations that recall sportswear and other memories from the 80s and 90s. These colours get us into a summer state of mind—we want to go out and do something fun!

'Play' is a complete SUSAN BIJL collection, featuring all bag designs and the raincoat. Its colour palette celebrates playing without competition, recreation without consumption and creating without limits!

Check out the complete collection here.

 

Launch

Join the launch party on Friday, February 25, from 17:00 till 21:00 at our store and office! We have drinks and bites from Spirit Restaurants and music by DJ Buurman. Stop by for a chat and to shop the new collection. 

Play is available from February 25, 10 AM CET, online at SUSANBIJL.COM and in our stores. 

 

Photography by Jan Bijl, styling by Marleen Ettema
Graphic design by 75B.